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EDITORIAL: "Submitting To Search Engines, The Right Way"
With all of the search engines and directories tightening their quality control on web site listings, it's getting harder and harder to submit a site successfully. Along with these new restrictions that search engines are implementing comes much confusion about the do's and don'ts of submitting web pages. And although I've been following the search engines for quite some time now, I must admit, some of your questions I've been receiving are making me second guess my knowledge.
That's when I decided I would step forth to clear up some common myths, and give you the facts about submitting your web pages properly and successfully...
Myth #1: The More Search Engines That a Web Page is Submitted to The Better.
I'm sure you've all seen ads, or have received emails from companies that boast they can submit your site to hundreds and thousands of search engines for a phenomenal price. All I can say is, buyer beware. Don't get me wrong, they're not all bad, but you have to know what to look for.
There are countless numbers of search engines popping up all over the place and only about 8 search engines and directories that can actually deliver a substantial amount of traffic to your site. Here's the list of major search engines and directories, in order of importance:
- Yahoo
- Inktomi (database feeds over 300 engines including AOL, MSN, NBCi, iWon, LookSmart, About, HotBot, Overture non-paid listings, CNET, ICQ and more...)
- Google
- Excite / LookSmart
- AltaVista
- ODP (Open Directory Project)
- Fast (database feeds results to Lycos)
- Northern Light (a distant last and least important of the eight)
These 8 major search engines are used by roughly 95% of all people searching on the web. In other words, if you aren't submitting to these top 8, it doesn't matter how many search engines you submit your pages to, the traffic to your site will be nominal. Even if you submit to no other engines and do a good job with just these major search engines and directories, your site will be successful - assuming of course that you have a topic or product that people are interested in, and are searching for on a regular basis.
So when it comes time for you to submit your pages to the search engines, just remember, more does not necessarily mean better. Not to say that it's not a good idea to submit your web pages to as many places as you can find, but just make sure that you cover the major ones first.
Myth #2: Submit To The Most Popular Search Engine First and Work Your Way Down The List.
Some of you may already know about the 8 major search engines, but did you know that there is actually a logical order in which you should be submitting to? If you're unsure, don't worry, you're not alone. Many people don't have a clue where to start. But, rest easy, I've got a fool proof process.
To achieve the best possible reach when submitting to the 8 major search engines and directories, I suggest the following submission order. Why the specific order? This is because many search engine databases these days are overlapped.
For example, MSN search receives results from both Inktomi and LookSmart but displays results from each in a specific order, according to criteria.
This is called the "blurring effect", where criteria is based on the relevancy of your page. Basically, this means that if one engine finds you in both databases, it considers your page to be more significant. From there, the criteria weights one engine more than the other. The higher up you are in that engine the more relevant you become in the other.
Anyway, let's get to the good part. Here is the submission order that is recommended:
1. Inktomi - use the paid entry program.
Inktomi is the first engine you should submit to because it feeds some major portals such as AOL, MSN, NBCi, iWon, LookSmart, About, HotBot, Overture, CNET, ICQ.
It also supplies results to over 300 other smaller portals run by ISP's. Inktomi's paid inclusion service - accessed through http://www.positiontech.com is the quickest way to get the most visibility possible within (supposedly) 48 Hours.
2. Excite / LookSmart - use the paid inclusion program.
Submitting your site through the paid inclusion program, will save you time because this one step submits your page to both Excite and LookSmart, which also supplies results to AltaVista, MSN, and iWon.
Their review/inclusion time frame is 48 hours which means that they will review your site within 48 hours and, assuming it passes review, they'll include it in their directory. You can find info on the paid inclusion program here: http://listings.looksmart.com/?synd=none&chan=lshomebus
3. AltaVista
Once you have received confirmation back from the two paid submissions mentioned above, we advise you to proceed with AltaVista but don't use the Express Inclusion. Instead, use the free addurl service instead at: http://addurl.altavista.com/sites/addurl/newurl.
Note that AltaVista takes longer, 4 to 6 weeks, to include your site in their index.
4. Yahoo!
Be sure to use the Business Express submit gateway at Yahoo (https://ecom.yahoo.com/fast/add) because this is the fastest way to get listed. Always keep in mind that Yahoo can be a finicky directory to get listed in but it's worth the money. A good listing in Yahoo can provide your site with a significant amount of traffic.
5. ODP - The Open Directory Project
ODP is a directory of volunteer editors. Over the years we've learned that it's easier to get into ODP after you've been accepted to Yahoo. The logic is sound when you think about it. After all, if Yahoo liked your site, why wouldn't the editors at ODP like it? You can submit your site for free at http://dmoz.org/add.html.
6. Fast - All the Web (powers Lycos)
You can submit your page at: http://www.alltheweb.com/add_url.php
7. Google
Due to the fact that Google assigns more relevancy to pages with link and click popularity, it's important to already have your other submissions in place, before submitting to Google.
Therefore, even though this is a very important and popular search engine, it will pay to exercise patience and focus your attention on the other engines and directories in the order listed above before you spend your energy submitting to Google. You can find Google's free submission page at: http://www.google.com/addurl.html
8. Northern Light
Northern Light is, by far the least significant of the "majors" - a distant last from the big dogs listed above. Regardless, it isn't a difficult engine to get listed in and that being the case, it could be worthwhile since it does send some traffic - unlike most of the remaining search engines and directories that send virtually no traffic whatsoever. Submit to Nothern Light for free at: http://www.northernlight.com/docs/regurl_help.html
Myth #3: Automated Submission Software and Services are Real Time Savers.
Not necessarily true. Some can actually penlize you or get you banned. Problems which could potentially cost you more time to fix, than manually submitting in the first place.
In truth, before writing this, I wasn't really even sure of what repercussions came with using automated submission tools. So, I called up search engine expert, Stephen Mahaney to clear up this issue. Stephen, as you all probably know, is the President of Planet Ocean Communications Inc. (publisher of the best selling e-book "The Unfair Advantage Book To Winning The Search Engine Wars"), and the senior editor of "Search Engine News" (a monthly newsletter that provides late breaking search engine changes and news).
I've been using his tips and techniques for the past few years, and have had nothing but success in the search engines. Even search engine greats like Michael Campbell learned from Stephen. So he definitely knows his stuff.
Here's what he told me over the phone:
Boris: Will Using An Automated Submission Tool Affect A Web Site's Ranking In The Search Engines?
Stephen: Well, the official position of the major search engines is, they don't like automation tools of any sort and if they could, they would get rid of them completely.
Boris: So submitting your site via an automated submission tool will put your site at risk of being penalized in the search engines?
Stephen: Yes, unless that submission tool can emulate an individual going to the site and submitting their page manually.
To sum up, if you want to avoid getting penalized by the search engines, it is better to submit your web site manually, than to use an automated submission service or software. Does this mean you will have to manually submit to hundreds of search engines manually. Well, not really. Stephen gave me some insight into this as well.
As mentioned earlier, the 8 major search engines that I've already listed for you account for about 95% of all users on the web. Because these are the ones that matter the most, you only really have to manually submit your site to these 8 search engines.
What you can do after, is use an automation tool to submit to the hundreds of smaller engines. Stephen also added that being in so many small search engines, can actually give you a boost in the major ones. However, even if you are penalized in several of the smaller engines, it won't hurt you nearly as much as being penalized in just one major search engine. This is due to the fact that even collectively, the smaller search engines receive very nominal traffic.
Myth #4: Submitting an URL More Than Once a Day Per Search Engine Will Get You in Trouble.
This is the myth that seems to be the most widely circulated. How many times can an URL be submitted to an individual search engine each day? If you want to be 100% safe, submitting one page per search engine, per day, is always the best way. However, this can be tedious and it could take a very long time. There is a solution though.
Each search engine has it's own different algorithm, and just so long as you adhere to the that, you're safe. If you pay close attention to their submitting algorithms, it is not always necessary to submit just one page a day. Be careful though, search engines change their submission algorithms whenever they feel like it.
To give you an example, here is this month's submissino algorithm for the 8 major search engines:
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Yahoo - Human reviewed directory, you can only submit your home page
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Inktomi - No limit through paid submissions. However, the free submit option has a penalty.
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Google - Submit home page and let Google's spider find other pages in your site.
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Excite - No limit.
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Altavista - 1000 per day, but Planet Ocean recommends going slowly.
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ODP - Human reviewed directory, you can only submit your home page.
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Fast / Lycos - 50 pages per day.
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Northern Light - 50 pages per day.
Okay, so now you know it all. Well almost. The thing about these search engines is that they can change the way they work at anytime. So what works this month, may not work next month. Take for example today's tips, they will most likely be valid for the next couple of weeks. However, next month everything could change.